Dubai welcomes 7.15m guests in the first 4 months of 2025 as tourism tourism powers ahead

Coca-Cola Arena, bi-annual printing gathers more than 1,300 stakeholders from hospitality, aviation, catering representatives.

Issam Kazim, CEO of Corporation for tourism and commerce marketing (DCTCM), “

“In advancing the purposes of Dubai Economic Agenda, D33, our focus remains encouraging the Spirit of associations, preparing Dubai experiences of Dubai, and to live with the best city, to live and work.

“While we look at the second half of this year and beyond, we will prepare the key elements that strengthen the industry – a strong governmental sectors and private sectors showing the constant development of different destinations.”

Dubai Tourism Proflight Funders

• 7.15m visitors in the first four months of 2025
• Followed 18.72m visitors in 2024, the second subsequent year of record growth
• The city is now the first certified autism destination in the east hemisphere
• More than 70,000 individuals trained in mental disability
• More than 300 hotels participated in access to certification program
• Launching the “community of mydubai”, a digital platform to improve the consolidation
• The main campaigns at 2025 launched:
  • “Dubai. How are you summer”
  • “Find your story” Star Millie Bobby Brown and Jake Bongiovi

Dubai Summer Streured 2025 returns

The movement confirmed the return of summer surprises in Dubai (DSS) from June 27 to August 31, arranged three key stage episodes:

• Summer Summer Offers
• The Great Summer Sale
• Back to school

The DSS 2025 has part of city sales, raffles, cultural shows, and entertainment adapted to residents and tourists.

Michelin GUIDA MAKING

The city’s food scene continues to progress, with 1,200 new restaurant licenses released on 2024. The fourth edition of Michelin Gu Gu Guide Dubai includes:

• 119 Restaurants in 35 Cuisines (+12.3 pers cent Yoy)
• 2 restaurants with 3 stars in Michelin: FZN by Björn Frantrawén and Threesind Studio
• 3 Restaurants with 2 stars, 14 with 1 star, and 22 bib gourmand places
• 3 restaurants Given the Michelin Green Star for maintenance

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (Dfre), said: “Dubai’s Vibrant Calendar of Festivals and Events Reflects Our City’s Bold Vision – A testament to our commitment to innovation, excellence, and global leadership.

“These world class experiences are not just a key driver to visit but also important to nurture the pillars of our economy, from marketing and hospitality events in aviation and hospitality.”