Consumers across the UAE calls for more secure and seamless online online shopping experience, according to the latest visa checkout report.
Despite the powerful progress of elecomce and digital adoption in the region, key challenges in the checkout stage will continue to control the satisfaction of consumers and business performances.
Based on a survey of over 2,000 online GCC shoppers, the report shows that security concerns and complex measures to pay smooth transactions.
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In the UAE, 40 percent of shoppers fear the fraud as their greatest concern, while 37 percent are frustrated with the need to enter card details.
The frequency of shopping is high, with one of the three UAE consumers who buy groceries online for several times a week, activities, and electronics that are always purchased each month. However, friction during checkout can lead to abandoned wagons and lost income for retailers.
Visa’s Research emphasized the growing desires for advanced payment technologies. A significant 67 percent of UAE shoppers claim that claiming biometric authentication such as fingerprint or face id to check online. In addition, 65 percent support of an integrated registration process for digital payments on websites.
The report also highlights that 82 percent of consumers will trade online frequently available, and 66 percent are likely to click on “click to pay the biometrics” part.
This solution facilitates online purchases by eliminating the entry of the manual card, using precise biometric based biometric identification to facilitate and protect the transaction process.
Salima Gutiva, VI VI Vider and AAE Advans for UAE, said: “The challenges of the online checkout process have our direct and visualization.
“Consumers currently hoping – and fit – a better and safe ecommerce experience. That’s why solutions click on solutions to solution and delivering a easier shopping experience.
“Improvement of these moments does not only flow into business consequences but also establishes UAE government achievements to build a steward, safe economy”.
