When youtube is identified Premium Lite Tier in MarchThe goal is to give people a way to see fewer YouTube ads. Only three months has been taken away, but YouTube increases the number of ads found in premium subscribers at premium lite, according to Dextero.
The ad hike news spreads subscribers by email, as found in Twit at Community Forums and reported to the German News Site Deskmodderder.
“We’re writing to know that at the beginning of 30 June 2025, the ads can be found in shorts, in addition to the music content and when you are looking for or browse,” The email reads. “
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The good news is that if you don’t join music videos or Shorts on YouTubeThen you may not see most of a difference in using the app, except for some ads while browsing. Those who use YouTube for music and shorts are most affected. Even though YouTube subscription numbers are not the bestYouTube himself keeps one of the most popular internet music services, so change is likely to affect some people.
When it was introduced, The Premium Lite is entered As a way to get ads from “most videos” for $ 7.99 per month, over half the price of full $ 13.99 YouTube Premium subscription.
Youtube and its users have a complex relationship when about ads. The streaming giant went to war with ad blockers at 2024Make ads as difficult as possible to block. Besides, ads gradually get higher than the free version of the service, resulting in many negative feedback from viewers.
And for free users, some ads ended to get more even more intrusive. In May, Youtube announced using it AI To teach peak moments in any given video and select that opportunity to create an ad ad. These peak points are a step used by television, where spectators should wait for ad ad to view the conclusions of dramatic cycles.
