Looks like Apple has the first bona fide hit office.
The company has already identified critical recognized and expiring films for Apple TV +. In fact, while Netflix has reportedly spent millions in its Oscar campaignsApple “coda” remains with a movie made by a streaming service to win the Academy Award for the best picture.
This, however, a different story of the box office – best, the return falls into the ambitious budget, and with “Argylle,” the company has a strange flop. Last year, Apple reportedly decided to scale back to two budgets and theater releases, leading Projects cancel and criticize from directors.
Items finally returned to “F1” – now the number one movie in theaters, on-track to get $ 55.6 million this weekend office in domestic box. At $ 144 million in Sales Ticket Sales, “F1” exceeds the soon “Napoleon” ($ 228 million) as the top movie of Apple.
The Director of “F1” ‘s, Joseph Kosinski, past “Maverick,” and in many ways, the new movie “Maverick” formula, with a realist, you-have cinematography (Brad Pitt really drives cars!) With a familiar narrative about an older veteran forced to work with a young upstart that should learn something or two about the old road, analog grit.
“F1” (distributed by US by Warner Bros.) is likely to benefit the fullness of the formula of a racusrix “crossing Netflix documents.” Most of it was published in the actual formula of a career, and the driver Lewis Hamilton also signed as a producer.
Apple CEO Tim Cook even with Hamilton for A different tale of cover In which Cook says the company has made “bring some extraordinary apple to the movie, like our camera technology.” The plan, he added, is “to get the whole company again – our retail operation and everything.” (Not all customers enjoy cross-promotion.)
While Apple’s bet seems to pay, it is not clear if “F1” – with a reported budget over $ 200 million – actually generate a profit in theaters. Before this release, a box in box box told the vulture That either success, the film “can end up with a very expensive commercial for the original content of Apple TV.”
