Google is getting ready to take youtube to make iOS devices almost two years after launched by video editing video on Android. TechCrunch checked listings reveal the company actively hiring India engineers for iOS progress project.
the Job postings Show Google is to recruit Bengaluru software engineers specifically establish iOS version. The original Android app been andubed In the US and seven more markets on September 2023, then expanded 13 more markets By February 2024.
Making YouTube gives free mobile mobile editing tools designed for internal creators, offering parts like stickers, effects of videos better. Google enhances the app after consulting 3,000 creators to ensure that it has encountered their needs.
The app is Google’s attempt to compete with the popular CapCut editor at Bydedance. But exclusive data in the tower of the sensor shared by TechCrunch shows that making work well behind Capcut and other established competitors, bad.
The competition is not close too. In the second quarter of this year, Capcut and Inshot were downloaded 66 million and 21 million times, in fact, on Android devices. On the contrary, youtube making it smaller than 500,000 downloads in this quarter and only 4 million downloads due to its launch.
The user wide gap is more pronounced. CAPCUT boasts over 442 million monthly active users of Android app in Q2, while Inshot claims 92 million. YouTube make lags farther away from 1 million monthly active users.
On iOS – Youtube platform make today target – the competition is just as cruel. CapCut leads 194 million monthly active Q2 users, followed by inshot with 25 million. Meanwhile, CapCut and Instagram’s editing dominated iOS download in this quarter, with 28 million and 7 million downloads, actually.
Despite setting numbers, making youtube shows some momentum, with a 28% year rise of monthly Q2 users, CapCut’s progress, each data in sensor tower.
“While boasting strong user growth on a year-old base, youtube works to keep some monthly users,” as the number of staffed staff, with authentic active
Making YouTube can build a more loyal user basis, yousef suggested. Increased user’s active numbers along with download downloads can indicate that people who used to try to recycle the app to use it regularly.
“Capcut to go out for many years ago, with the fact that it was written by the brother app, tuhtok, probably playing this size different from your material to yourself,” Yousef said.
However Making YouTube is facing some maintenance issues. The 90-day retention rate is – the percentage of users who download the app and it still uses 90 days later – in Q1, at the bottom of Q1% and 4% in Capcut.
The standards of participation also highlight the gap. Users use an average of 38 minutes per month on YouTube make, compared to 62 minutes for capcut users. CapCut users also opens the app more frequently, averaged 23 sessions per month 11 for YouTube make.
Geography, the user base on YouTube plot. India represents 67% of the total monthly Youtube users creating the second quarter last year, but that part falls in a quarter quarter captured in the app elsewhere. However, making youtube appears to have earned a society in India, with daily monthly active user ratios from 9% last year, until today, 12% this year.
Out of India, Indonesia emerged while the second largest YouTube market, representing 21% of global monthly active users. Germany (5%), Brazil (4%), and the UK (3%) enclosed the main markets.
The app shows more powerful growth in many markets, also, with yearly monthly active user at 119% in South Korea, 81% in France, and 71% in Singapore.
“An iOS YouTube release can fully help the platform bitterly in its market, even the vicious contest of video editing space that keeps editing video,” says youresef.
Google does not answer requests for comment.
