Familiar PisPublic fats get the greater degree of trust famous under London. From the moment the architect Leslie Green Her first stations to show gleaming oxblood-red terracotta tiles in the streets of Edwardian London, the tube offers a masterclass of design power to represent a real public service.
The famous Badge of RoundelDesigned in 1917 by Edward Johnston, which also produces classic typeface of the network, becomes one of the most recognizable historical logos. Map of tubeHarry Beck’s first delivery in 1933, an impressive model of clear explanation influenced the transport maps around the world. Graphic Moquette Seat’s clothesIndicated in the 1920s, yelled that they now covered cushions, scarves and tote bags. To date, the general transportation design for London (TFL) network is an essay of society, consistency and consistency in recognizing the brand in the world. This is a visual identity that rotates throughout the city, more than any urban exercise exercise can be reached.
Now that the cohesive design hangs the balance. Last week, at A short linkedin postTFL offers an opportunity for “Exclusive Sponsorship” in Waterloo & City Line, in an agreement “more than the usual media opportunity”. “Full-line branding”, it keeps, keep “from Moquette Seat Fabric and Signage to Maps and Bank Bank” from Bank the square mile Long net-value decision makers. “Ready to make standout, expected moments underground?” The post asked, with a little red heart emoji.
The cash-tight tube operator is no stranger to the robbery takeover. But this latest Move Represents by Far The most complete submission to commercial sponsorship, opening the doors for private funds to creep ever further along the network, and to shrink-wrap every available surface of the commute in monetised messaging.
Conservative Mayor Boris Johnson was the first to start with famous sales, if his cost cable-car vanity project was rebranded as The emirates air line In 2012. The Deal saw the name of a private company adorning the tube map for the first time, for the price of £ 3.6ma year. The amount of this innovation soon soon, once it became clear that some regular commuters rode. The current sponsor, if, only pays £ 420,000 per year for the rights of naming most useless.
More recently, TFL raises the brow last year when the unchanged depth of non-undersized advertising by changing the real names of two tube stations. The middle million-million-pound agreements The Street Street is Gained by Burberry Street, and Old Street Rebranded Found Street, to mark the launch of a Samsung Phone, each in a few days. Publicity stunts are worn at the time of Transport for allAn organization that represents passengers with disabilities, saying that “no thought stunts used in TFL plugs cannot cost access and safety for disabled passengers”.
The announcement last week has many concerns. The more Liberal London London London Hina Bokhari, describes the decision “a disgrace”. He said: “Revolutions of rebruning seemed a little harmless fun, but for neurodygern londoners and guests, who could have real confusion and distress.”
With raising access questions, the most recent steps are contrary to make the tube of lover, and a stronger public service. In our most private capital, where the streets were published by the guards in Business Districtsand the outdoor space is always available to the public in the invitation of Private landownersThe Public Transport Network is one of the few lasting bastions of a Civic Commons. And the clear sight of the sight, which is free of decals in vinyl, sponsored seat seat and “experiencing” installation of marketing in “Sukwi” in a lover public service.
Most of the power identity of the tube can be credited to Frank Pickwho makes the tube network appearance in the first half of the 20th century, and saw good design and insights of sight as a public duty. A lawyer becomes publicity officials, understands to understand the power of total design, from the architecture of stations that promote areas of extremity. He was the one who sent Johnston’s roundel and endorsed Beck’s map, as well as the hiring architect Charles Holden In designing a series of impressive modern stations in the 1920s and 1930s, such as Art Deco UFO in Southgate. In the eyes of choice, the design is not only a matter of aesthetics, but an important tool for the passenger experience of the day-to-day quality of city life.
“Trying to be good for something,” says the choice, “is the ability to use it. If it fails to first try, no more expensive; it is more expensive.”
TFL Test to Flarge Waterloo & City Line can plug the funded fund for a few months, but it’s a stupid sticking plaster that can be worse than good. Commuters can look forward to a future of Nike on the north line, with an air-cush spring in their way, or take Prime Prime Piccadilly, Make you make trips you don’t know you need.
