Do posters and flags notice within buses, trains, or autos in your daily commute or while traveling on vacation? In the digital period, static ads are progressing in video advertisements, bring a new wave of innovation to public transport.
The start of a college project between two young women in the Gwalior currently changing e-rickshaws on the digital billboards and anshika sharma empowering mobile video and harn-visassions Soursations.
From their innovation, over 15 drivers of the e-rickshaw part of the TYRO ads network to date and help claim to income containing the content of local and national brands.
Launched on March 8, 2025, under the Gwalior Smart City Incubcation Center, Student Student Student Sanchi, a second year mechanical student who chooses job placements.
According to the founders, Tyro ads are more than an advertising platform – it is a model for inclusion, lasting, and a change. With support from initiatives such as India’s start and the Yashaswini businessman entrepreneur, the start receives important resources such as branding, awserve aids.
What’s Tyro Ads Business model?
According to Gazav Shakya, Project Manager at the Gwalior Smart City Incubcation Center, tyro ads ads filled with bootstrapprap at this stage at the next stage of growth. It works with a B2B advertising model offering brand flexible prices based on the type and duration of the campaign.
How’s Tyro Ads pay?
Their earnings are made by charging brands based on each advertising slot, of 30-second video units in monthly subscription plans. Price adjusted to reasons such as the number of e-rickshaws, specific routes or demographic zones.
According to Shakya, ensured at the start of the drivers of the e-rickshaw between Rs 1,500 to Rs 2,500 per month ads. However, in the midst of this business government or Smart City does not bring any fee or commission
How is this effect so far?
“It’s over 200 different e-rickshaw drivers, with 50 more, creating an opportunity for a community who is constantly ignoring,” Shakya said.
It is noteworthy that the Central Government initiative has proven to be a stone pack for the power of youth, allowing them to be self-sufficient through their new ideas, according to Smart City Gwalior.
About yashaswini woman trader trader in gwalior smart city?
Way to Yashaswini, women receive support such as free websites, logo designs, AWS credits, marketing, and legal assistance to help them change their ideas. Stories like tyro ads have become inspiring examples of Yashaswini initiative, how the right support and direction helps women but also work and motivate for others.
What is the Startup India Mission?
India’s Ster Startup Initiative is launched on January 16, 2016 in the department for launching industry and internal trade (DPIIT) which encourages entrepreneurs, and encouraging the creation of work around the country.
