CaveA direct-to-consumer (D2C) platform for mobile games, and retail measurement company Grossfly announced a strategic interaction.
They will provide a combined cross-platform mobile and web analytics and ate solution. New integration empowers mobile games developers with enhanced player behavior and buy patterns in two places in store and web store.
Of usual, Mobile Game publishers only measures app purchases through appsflyer, leaving web store transactions without being cared for. This gap is limited to their ability to measure perfect campaign optimization. With new conjunction, appsflyer now identifies all purchases – Mobile and Web – in UA campaigns, and install a HOLLESS of customer trip and overall ROI.
Applahorce enforces a server-to-server (S2S) communication to send login events and buy directly from the Web Store.
These events enhance appsflyer dashboard by filling out past lost touchpoints, provide developers with complete view of user behavior in same mobile and web experience. This allows developers to access the complete life of life (LTV) and advertising data returns (Roas) for mobile and web purchases.
“The game industry, and especially mobile space, often develops to match players and preferring to be the appssflyer because of their uniformity of marketing and playing in the game’s webstores.”
The companies also said that deep aggregation also supports newly launched payment links, which allow mobile developers to accept direct payment from iOS users. AppleGly and AppsFlyer now allowed connecting campaign-based links with identification data in full settlements, and make known roadsome roads returning investment.
“It is important for developers to understand the customer’s travel from the beginning so they can identify areas of development,” says Adam Smart, Product Director of Appsflyer, in a statement. “AppCharge’s Expertise in Mobile Game Monetization and their understanding of the Demands of Top-Tier Game Studios in combination with appsflyer’s leading analytics capabilities will provide developers with the necessary insights to create seamless gaming experiences.”
Tel Aviv title, AppCharge is funded by Gillot Capital partners and plays veterans from Rovio, large games, active games, and moon games.
Appsflyer helps brands to make good choices for their business and their customers with advanced measurements, data analytics, engagement in competition, engagement of engagement, data preserving data.
