There is an old saying saying: “If you want to grow, be alone. If you want to go far, get along”. In today’s tourism scenery, it cannot be more relevant. While our industry changes, the cooperation of a more durable tourism sector is more important. Governments, brands of hospitality, and entrepreneurs, will go when they move together.
The collective action has proven powerful for the travel industry. A major example is how the world’s travel & tourism membership, industrial leaders in the global “safety-traveled prime, the destinations can protect their guests and maintain surgery.
Even today, five years ago, the World Economic Forum (wef) was found in its report, ‘Future of travel and tourism: catch prolonged and inclusive growth‘, that the industry is shaped with “collaborative efforts of different stakes including supporting sectors, each important role in driving positive change and change.”
While tourism grows around the world, Public-Private Partnerships (PPP) are essential to driving the sector to a sustainable future. We have already seen the positive impact on these collaborations with some of the world’s most searchable destinations. From Macchu Pichu in South America to Australia’s Great Barrier Reef, there are many examples in the private sector who cooperated with the government inexpensive destinations in these unrealistic destinations.
In Ras Al Khaimah, a recent example of collective action is an initiative that does not exit from an order, but from the dialog and an interest in the main players of the industry. In a region first, The leaders of the seven global hotel groupsMarriott International, Hilton, Accort, IHG Hotels and Resorts, Ennissore Hotel Group in Sheik Emirate in the emirate of Sheik Emirate at the Emirate Council and Ruler of Ras Al Khaim.
These promises, reaches individual leadership conversations, showing a shared understanding: that lasting tourism growth depends on the coordinated action. Instead of operating Silos, these friendliness leaders focus on contributing to growth of The empowering economic tourism economy In accordance with Ras Al Khaimah 2030, which leads their efforts in four key areas: supporting the Emirate tourism reports, which prompts its global profile.
With Ras Al Khaimah who seek to triple the economic size of its tourism and a framework is especially growing how to grow, responsible, and strategically.
In an industry established in competition, this collective alignment represents a unique and powerful moment of unity for the industry. While tourism may be more complicated and multi-dimensional, we also need to extend our cooperations with boundaries, industries, and communities. Finally, tourism is part of the connection. And if we build our methods of shared purpose, we make destinations not only competition, but more compelling.
In view ahead, I believe that public-private partnerships and cross-border cooperation will shape the future of tourism. While Ras Al Khaimah deepened the association of neighboring Emirates and international concerns, we established bridges, but between businesses, cultures, and experiences.
